About Georgi Todorov

Early years in link building

I started as a freelance link builder in 2016, building links for clients in many niches. Outreach, relationships with editors and finding sites nobody else had are still at the core of what I do. I also produced link building courses used by SEO professionals, published as Link Building Training. In a 2019 Serpstat interview I shared link building tactics from that work.

Semrush

I then joined Semrush as an SEO manager and link builder, building link building processes and launching projects and experiments with the team. My Semrush author profile is here.

ThriveMyWay: 0 to 100,000 visits, then a $102,000 exit

In August 2021 I launched ThriveMyWay, a blog for people building online businesses. It grew from zero to 100,000 monthly visits in six months and earned links from outlets such as the BBC, CNN, The New York Times and Forbes. In 2023 I sold it on Flippa for $102,000. The Tilt profiled the story, and I wrote it up as a case study.

Writing

I am a contributor to Entrepreneur, where I write about marketing, productivity and running a small business. See my articles.

Create & Grow

In 2023 I turned my freelance work into an agency, Create & Grow: digital PR, link building and AI search visibility for brands and SEO agencies. It is founder-led, so every pitch, link and report goes through me. I also host The Create & Grow Show.